Short answer test Essay Example | Topics and Well Written Essays - 250 words

Short answer test - Essay Example You have carefully chosen channel members to help get your product into the hands of customers. What kind of "value† would you want them to add to your marketing efforts and your customers? I would want them to create customer loyalty and retention. Each customer that walks away from the product is customer equity that goes missing. This will need to be done by tailoring products to meet customer needs. The communication process consists of the sender of the advertisement, the content of the advertisement, and the customer who receives the advertisement. Sometimes, feedback can also be considered part of the communication process because it helps to resolve weaknesses. The five tools are advertising, personal selling, sales promotion, public relations, and direct marketing. Advertising is used to reach customers through a medium of exchange. Personal selling is direct communication between an advertiser and a customer. Sales promotions add value to a product by offering incentives to purchase it. Public relations have to do with supporting causes that will make a firm look good. Direct marketing is about connecting with a customer in order to get a response. 5. One of the uses of public relations can be used for explaining problems your company is having with product shortages, executive embarrassment, product recalls, etc. How can you use Public Relations Pro-actively? Public relations campaigns are very easy to organize and are also very cheap to run. It helps to take the focus of problems that may be occurring in the business and focuses consumers’ attention on something that does not concern business operations. 6. Your Sunscreen sales are slow. You decide to add B2B sales representatives to your marketing efforts to convince retailers to buy and stock your product. Explain the kind of value you want them to add to your marketing efforts. The best type of value that can be added is to properly explain the products and its uses. This will

The Comparison of Conrad Josephs Heart of Darkness and Ford Coppola A Essay

The Comparison of Conrad Josephs Heart of Darkness and Ford Coppola Apocalypse Now - Essay Example Unlike in the film, Marlow harboured no ill intentions towards Kurtz (Willard set out to kill Kurtz). He chose to honour Kurtz by delivering his letters to their specific recipients (Conrad 55). Coppola based his film in Vietnam during the war era, which contrasted the novels setting. Conrad's novel was set deep in the heart of Central Africas Congo. The contrast in the plot, main characters’ names and setting represent more obvious, overt differences between the novel and film. One can describe both Marlow and Willard as determined, focused individuals whereby unforeseen challenges did not deter them from their specific missions. The fact that they were both able to meet Kurtz attests to their extreme determination. For example, Marlow remained hopeful about his journey despite finding the ship assigned to him wrecked and in need of repairs, which were likely to take a long time whereas Willard persevered the volatile and brutal conditions present in Vietnam during the war (Coppola; Conrad 30). In addition, both characters held leadership positions; Marlow was the soon-to-be captain of the ship assigned to him by the Ivory Company whereas Willard served as a Captain in the US Army Special Operations unit. However, Willard and Marlow had contrasting personalities. Willard was more brutal whereby he exhibited psychotic behaviours that were inhumane; for example, he brutally murdered Kurtz with a machete and departed from the gruesome scene unremorseful. Despi te the fact that Willard was simply following orders, his choice of execution method and lack of sympathy indicated a heightened predisposition to engage in brutal, psychotic tendencies. On the other hand, Marlow was more compassionate, as he empathized with others; for example, he chose to lie about Kurtz’s last words when he delivered the letter to Kurtz’s widow who was distraught almost one year after her husband’s demise. In addition, he did not refuse to deliver Kurtz’s letters despite his disapproval of Kurtz’s lifestyle, which encompassed instilling fear among the barbaric native population who resorted to worshipping him.  

Inequalities in Bahamas

Inequalities in Bahamas Inequalities associated with class in the Bahamas One of the greatest tragedies in The Bahamas today, is that after decades of Majority Rule many are still beguiled by the illusion that constructs a superhighway of class equality. Alarmingly, many Bahamians appear to be oblivious to the underlying prejudicial rhetoric used by politicians, the prevailing class oriented mindset and the privileged minority who continue to steer and controlled the wealth and economic course of this country. Due to profound the inequalities associated with class in The Bahamas, there is a division between thousands of Bahamians economically, educationally and in the health care system. This division has had a significant effect on the social development of the Bahamas. It can be implied that class has become the architect of a national plutocracy that furnishes the wealthy, powers the elites and elevates the corporate masters to control and dominate the political and economic system of The Bahamas. As asserted by Author, Glinton Meicholas â€Å"This di visive sociological phenomenon is creeping quickly into Bahamian Society which will create another divide social class and Economics† (pg.2). In a class society there are three type of classes the upper class, the middle class and the lower class. According to Krieger and Moss, 1997, â€Å"since prehistory, all societies have perceived hierarchy among their members. Leaders and followers, strong and weak, rich and poor: social classifications are universal. Humans have invented numerous ways to classify people—by wealth, power, or prestige; by ability, education, or occupation; even by where they live† and this is seen in the Bahamas today. Krieger and Moss further stated that â€Å"the term social class originally referred to groups of people holding similar roles in the economic processes of production and exchange, such as landowner or tenant, employer or employee. Such positions correspond to different levels of status, prestige, and access to political power, but social class eventually took on a more generic meaning and came to refer to all aspects of a persons rank in the social hierarchy† (pg. 45). The upper class in The Bahamas is very diverse and consists of the old rich white Bahamians who were born into wealth and who control the countrys means of production, economic resources as well as land and capital, whereas, the middle class and the lower class are made of predominantly black Bahamians, whose acquisition of wealth is extremely limited. Even thought The Bahamas is viewed as one of the more stable Caribbean countries both politically and economically and continues to be listed among the top nations in the Caribbean for it Real Gross Domestic Product (RGDP), high standard of living, and high per capita earnings there are still thousands who have low income and consumption levels, and low levels of human development in education and healthcare thus, contributing to poverty. Poverty according to the World Bank is defined as the inability of people to attain a minimum standard of living. The annual poverty line in the Bahamas is $2863 per person. Someone who lives on this line would be able to spend $7.84 per day on a basic diet (, 2400 calories per day) and non-food needs. According to The Bahamas Living Conditions Survey presented to Parliament on October 5, 2005, the Bahamas poverty rate stood at 9.3 percent or about 28,000 people half of whom are children, are living below the poverty line. National statistics Our national statistics record that 77% of the poorest people, those who fall in the bottom 20% of the country when it comes to income and expenditure, live in New Providence and Grand Bahamas, whereas, 91% of the wealthiest people also live in the aforementioned locations. Statistical data reveals that more that 75% of all poor Bahamian households have five or more members, an estimated 42% of poor heads of household have completed some secondary schooling, 34% of poor youth, ages 19- 24 are out of school and unemployed, 54% of people living in poor conditions do not have piped water, 33% lack access to a flush toilet, 58% of poor families rent rather than own their homes and 50% crowd more than three people into their bedroom. Among the more wealthy class in The Bahamas, there are higher rates of investment and capital formation, higher salaries and employment, more luxurious lifestyles and homes, more entrepreneurial activity, self-sustained economic growth, higher levels of savings and higher levels of consumption. The upper Bahamian class would have more natural asset, land, human assets, financial Assets, including access to credit, social assets, and greater influence on the Bahamas macro and micro economic policies and conditions. Their life expectancy, education, literacy and health provision would be higher than the other classes of society. Usually it is the upper class of society that controls the means of production and consumption. The middle class on the other hand would have moderate rates of investment and savings, average employment, medium salaries, and high levels of consumption. While their access to credit may be disparate compared to the upper class it is not limited. Additionally, th is class would also have some natural assets, land- though more generational than purchased, and their life expectancy, educational, health and literacy levels would be on a similar level as the upper class. The population of The Bahamas comprises of a sizeable number of underclass of citizens who are relegated to perform menial and labour intensive work. Their living environments take on the existence of a filthy, unmaintained and poorly sanitized ghetto. Unfortunately, these ghettos have forged chains that keep many of the local residents imprisoned since they lack the necessary wherewithal to elevate themselves or to escape the trenches of the ghetto, crime is rife, unemployment and the rate of illiteracy are high, the scores of high school dropouts staggering, and there is a sense of political disenfranchisement . In The Bahamas, every boy and girl enjoy equal access to education at all levels. However, equal access to education does not mean equal participation in education. While William Allin implies that Education is not the answer to the question but the means to the answer to all questions†, author Laurence J. Peter states that â€Å"Education is a method whereby one acquires a higher grade of prejudices†. Unfortunately, it is quite the popular belief in a wide cross section of society that we are a classless society and that class should not matter. Perhaps, it should not, but unfortunately, it is evident everywhere. In our education system inclusive of elementary school settings, and college settings, class is quite apparent. Statistically, the achievement gap between the lower class students in comparison to the upper and middle class students is relatively wide. It must be noted that social class including students family characteristics affects learning and has a great influence on the academic achievement of students even in elementary settings. This is substantiated when both the public school and private school exams result are compared. Students who attend private schools The majority of the students who attend private schools such as St. Anns High, Queens College, St. Augustines and St. Andrews are from the affluent / upper and middle class who have either a steady income or who just have money at their disposal. In contrast the students who are attending Government Schools usually have to struggle to get the materials needed or have to rely on the limited resource provided by the government who is subsidizing many of the private school through funding and ensuring that the materials needed are there at their disposal. This in itself speaks of the inequalities and the injustices in the educational system that is the apparatus responsible for producing the nations future leaders. Because of the inequalities that exist in our health care system, many of the poor, especially the elderly meet their demised due to the mere fact that they can not afford proper medical assistance. These persons are made to rely on the Public Health care systems which at time can not carry it own weight or meet the demands of the general, and frequently lack the doctor prescribed medication needed for persons to get well. In other instances the medication is either expired or the public hospital and clinic is just not in the position to render the services required. On the other hand, the elite or the socialite of the country can afford to go abroad or seek medical attention at the private medical facilities such as Doctors Hospital. Alder and Steward paints an accurate picture of this relationship, comparing societal classes (or the resources associated with them) to be like rungs on a ladder. Our relative positions on the ladder, â€Å"predicts how long you live and how healthy you are during your lifetime†. (2007: 4) They further states that ‘one of the major issues of the differences between social classes in the U.S. is that the distances between the top and bottom rungs are massive. A perfect example of the massive, who at times are considered to be the under privilege attends the Princess Margret Hospital and are made to feel like second class citizens. Whereas, those who are considered the privilege are treated as first class citizens and are able to seek medical attention at Doctors hospital. Adler and Stuart goes on to state that â€Å"people at each social class level tend to have different, associated health levels. People in the lowest social classes are at greatest risk of dying before age 65 and are sicker throughout their lives, people in the middle class are healthier than the lowest class, but not as healthy as those in the highest class (Adler Steward: 5). Paradoxically, many in the lower class of society can and could have achieved national leadership in many different spheres if they were not disadvantaged and stagnated by our deeply embedded and covert class system. It would be untruthful to say that our nation has not made significant strides in dismantling the socio-economic barriers of the class system; however, the inequality gap is continually widening and the bonds of the class system becoming even stronger. In our foremost areas of society, such as business and politics, there is still the covert prevailing class system that endorses the son or daughter of an old wealthy Bahamian to carry the mantle of and leadership. It is imperative, therefore, that given our history of slavery, and colonialism, that we begin to place collaborative efforts to provide each citizen with equal opportunity, both social, educational and in the health care arena. As the old say goes â€Å"A generation which ignores history has no past and no fu ture†. The greatest lesson we can learn from the past . . . is that freedom is at the core of every successful nation in the world.(Frederick Chiluba) therefore, it is imperative to understand how the class system deprives citizens of their rights to thrive, to prosper and to participate in the socio-economic development of The Bahamas. References (2006). Central Bank of The Bahamas Annual Report. Central Bank of The Bahamas (2007). Central Bank of The Bahamas Annual Report. Central Bank of The Bahamas Alder, Nancy, Judith Steward. Reaching for a Healthier Life. (2007). The John D. and Catherine T. MacArthur Foundation Research Network on Socioeconomic Status and Health. Corcoran, M. (1995). Rags to rags: Poverty and mobility in the United States. Annual Review of Sociology. (1995) 21:237-267. Austin, M. J. (2004). Changing Welfare Services. New York: The Haworth Press, Inc., ISBN: 0-7890-2313-X. Central Bank of The Bahamas. (n.d). Monetary policy in the Bahamas: Overview of the financial services sector. Retrieved September, 2009. http://www.centralbankbahamas.com /policy_overview.php. Citizenship, Community Empowerment, and Advocacy. Office of Refugee Resettlement. 2001 Dec 28. Retrieved September , 2009 from Coley et al. 2007. â€Å"Maternal Welfare and Employment Experiences and Adolescent Well-Being: Do Mothers Human Capital Characteristics Matter?† Children Youth Services Review, 29,p. 193-215. Commonwealth Fund (CMWF), Analysis of Minority Health Reveals Persistent, Widespread Disparities, press release (May 14, 1999). Commonwealth of the Bahamas labour force and household income report 2005. The Department of Statistics. (2005). David, B. (2003). Rethinking the Sociological Measurement of Poverty, Social Forces Vol. 81 No.3, (March 2003), pp. 715-751 (abstract online in Project Muse). Davis, L. E., Proctor, E. K. (1987). Race, Gender and Class. New Jersey: Prentice Hall. Department of Statistics. (2004). Bahamas living conditions survey, 2001. Department of Statistics. (2008). Report of the 2000 census of population housing. Gerth, Hans C. Mills, W. (1958) From Max Weber: Essays in Sociology, (Oxford University Press, 1958). (Webers key statement of the multiple nature of stratification). http://www.ilheadstart.org/history.html http://www.nytimes.com/learning/teachers/featured_articles/20000403monday.html http://www.justicelearning.org/viewissue.asp?issueID=12 http://www.infoplease.com/spot/womenshistory1.html http://www.acenet.edu/hena/facts_in_brief/2000/05_15_00_fib.cfm http://www.cwrl.utexas.edu/~ulrich/femhist/education.shtml Krieger, N.; Williams, D. R.; and Moss, N. E. (1997). Measuring Social Class in U.S. Public Health; Research: Concepts, Methodologies, and Guidelines. Annual Review of Public Health 18:341-378. Lloyd. W. (1949). et al. Social Class in America: A Manual of Procedure for the Measurement of Social Status (1949). Milton, F. Poverty, Inequality, and Crime: There are two kinds of money: your money and my money. Publication Manual of the American Psychological Association (5th edition) (ISBN: 1557987912) Saunders, O. C. (2003b). The Bahamian economy in the context of the western hemisphere. Journal of The School of Business The College of The Bahamas, 12, 100-107. Saunders, O. C. (2004). The unique Bahamas. Readings in Banking and Finance, 3, 73-84. Thompson, T. (2007, November 10lb). â€Å"Child rights activist call for focus on rehabilitation for troubled youths†. The Tribune, p. 3. United Nations Development Programme. (2005) Human development report: International cooperation at a crossroads: Aid, trade and security in an unequal world. New York: Author. Retrieved September, 2009 from http://hdr.undp.org/reports/global/2005/pdf/HDR05_frontmatter.pdf. Zastrow, C. (1993). Introduction to Social Work and Social Welfare (5th ed.). California: Books/Cole Publishing Company.

Abolishing Poverty in The United States :: Poverty Essays

Abolishing Poverty in The United States   Ã‚  Ã‚  Ã‚  Ã‚  If I had the power to abolish poverty in the United States I would do it in a second. Abolishing poverty would be almost impossible because there are just to many poor people for one person to help. To abolish poverty we must all work to help those who are poor get out of this condition.   Ã‚  Ã‚  Ã‚  Ã‚  There are two types of poor, there are people who are relatively poor and there are people who are absolutely poor. People who are relatively poor are poor compared to the people around them. These people usually only have the bare necessities to survive like food, clothing or shelter. They might even have a steady job but they just don't have any real wealth. In fact people who are relatively poor are usually in the lower 5% of the population in terms of wealth. People who live the state of absolute poverty can not sustain a certain level of living . These people have a hard time getting money for food , clothing, or shelter. People who are absolutely poor have a rough time getting money to put food on the table one day and the next day they might not have any money to put food on the table. Not all people who are relatively poor are absolutely poor, but, all people who are absolutely poor are relatively poor. These types of poor are found all throughout the world especially in underdeveloped countries. In the United States a advanced well-developed country both absolute and relative poverty are present throughout the country.   Ã‚  Ã‚  Ã‚  Ã‚  I think that absolute poverty has no beneficial purposes to society. However, relative poverty does have beneficial functions. I think that relative poverty can make people competitive. It would do this because people always try to do better then the people around them. This competitiveness might force people to work overtime or even two jobs in order to make more than the people around them. There are some major costs that both poverty's have on society. These costs include: In areas of high poverty there are usually the same areas of high violence. A second cost to society might be that some people in poverty might become welfare dependent, this means that they rely solely on welfare to pay for everything and they don't even try to find a job of there own. These negative costs definitely outweigh the benefits.   Ã‚  Ã‚  Ã‚  Ã‚  If I had control of the poverty situation in the United States I would only try to eliminate absolute poverty. I first would raise the taxes of the

Lathes

* A lathe (pronounced /ˈleÉ ªÃƒ °/) is a machine tool which rotates the workpiece on its axis to perform various operations such as cutting, sanding, knurling, drilling, ordeformation with tools that are applied to the workpiece to create an object which has symmetry about an axis of rotation. * Lathes are used in woodturning, metalworking, metal spinning, and glassworking. Lathes can be used to shape pottery, the best-known design being the potter's wheel. Most suitably equipped metalworking lathes can also be used to produce most solids of revolution, plane surfaces and screw threads or helices. Ornamental lathes can produce three-dimensional solids of incredible complexity. The material can be held in place by either one or two centers, at least one of which can be moved horizontally to accommodate varying material lengths. Other workholding methods include clamping the work about the axis of rotation using a chuck or collet, or to a faceplate, using clamps or dogs. Parts: A lathe may or may not have a stand (or legs), which sits on the floor and elevates the lathe bed to a working height. Some lathes are small and sit on aworkbench or table, and do not have a stand. Almost all lathes have a bed, which is (almost always) a horizontal beam (although some CNC lathes have a vertical beam for a bed to ensure that swarf, or chips, falls free of the bed). A notable exception is the Hegner VB36 Master Bowlturner, a woodturning lathe designed for turning large bowls, which in its basic configuration is little more than a very large floor-standing headstock. At one end of the bed (almost always the left, as the operator faces the lathe) is a headstock. The headstock contains high-precision spinning bearings. Rotating within the bearings is a horizontal axle, with an axis parallel to the bed, called the spindle. Spindles are often hollow, and have exterior threads and/or an interior Morse taper on the â€Å"inboard† (i.e., facing to the right / towards the bed) by which workholding accessories may be mounted to the spindle. Spindles may also have exterior threads and/or an interior taper at their â€Å"outboard† (i.e., facing away from the bed) end, and/or may have a handwheel or other accessory mechanism on their outboard end. Spindles are powered, and impart motion to the workpiece. The spindle is driven, either by foot power from a treadle and flywheel or by a belt or gear drive to a power source. In most modern lathes this power source is an integral electric motor, often either in the headstock, to the left of the headstock, or beneath the headstock, concealed in the stand. In addition to the spindle and its bearings, the headstock often contains parts to convert the motor speed into various spindle speeds. Various types of speed-changing mechanism achieve this, from a cone pulley or step pulley, to a cone pulley with back gear (which is essentially a low range, similar in net effect to the two-speed rear of a truck), to an entire gear train similar to that of a manual-shift auto transmission. Some motors have electronic rheostat-type speed controls, which obviates cone pulleys or gears. The counterpoint to the headstock is the tailstock, sometimes referred to as the loose head, as it can be positioned at any convenient point on the bed, by undoing a locking nut, sliding it to the required area, and then relocking it. The tailstock contains a barrel which does not rotate, but can slide in and out parallel to the axis of the bed, and directly in line with the headstock spindle. The barrel is hollow, and usually contains a taper to facilitate the gripping of various type of tooling. Its most common uses are to hold a hardened steel centre, which is used to support long thin shafts while turning, or to hold drill bits for drilling axial holes in the work piece. Many other uses are possible.[3] Metalworking lathes have a carriage (comprising a saddle and apron) topped with a cross-slide, which is a flat piece that sits crosswise on the bed, and can be cranked at right angles to the bed. Sitting atop the cross slide is usually another slide called a compound rest, which provides 2 additional axes of motion, rotary and linear. Atop that sits a toolpost, which holds a cutting tool which removes material from the workpiece. There may or may not be a leadscrew, which moves the cross-slide along the bed. Woodturning and metal spinning lathes do not have cross-slides, but rather have banjos, which are flat pieces that sit crosswise on the bed. The position of a banjo can be adjusted by hand; no gearing is involved. Ascending vertically from the banjo is a toolpost, at the top of which is a horizontal toolrest. In woodturning, hand tools are braced against the tool rest and levered into the workpiece. In metal spinning, the further pin ascends vertically from the tool rest, and serves as a fulcrum against which tools may be levered into the workpiece.

Cialis Case

Cialis I. Problem: In this case, the main issue at hand is to decide an effective marketing strategy for the introduction of new product, Cialis by the joint venture Eli Lilly and ICOS. This strategy will help to recognize a target market and also the future marketing endeavors necessary to have competitive positioning in the market amongst Cialis’s main competitors, Pfizer and Bayer. Cialis has to choose among the alternatives: beat, niche and compete. II. Alternatives: 1) Follow Beat Strategy by differentiating its product from competitors by emphasizing on its duration i. . 36 hours, targeting men suffering from Erectile Dysfunction (ED) + Existing customer base + Can convince existing, new users and dropouts that it is a superior product + Customers can wait for right moment + Better onset time and duration + Doesn’t have blue vision side effect that happens in case of Viagra + Can convince Primary Care Physicians (PCP) and urologists of its benefits – Higher sales force needed to compete with Viagra’s effective sales force team of 30000 – Not safe with nitrates Time on Market is 0 compared to Viagra’s 5 years so Viagra has better brand reputation 2) Follow Niche Strategy by targeting Viagra dropouts estimated to be around 6-7 million as compared to Viagra’s current users i. e. 3 million + Can demand high price + The number of Viagra dropouts can grow with the launch and success of Cialis + Easy to focus target market – Low market share in total Erectile Dysfunction (ED) market – Difficult to convince users who have lost faith in similar product i. e.Viagra – Not safe with nitrates 3) Follow Compete Strategy and go head-to-head with Viagra’s positioning + Existing customer base + Alternative means to attract customers such as by convincing partners and people who think it will go away + Better onset time and duration – Not safe with nitrates – Difficult to convince ex isting users of Viagra – Difficult to convince physicians to prescribe Cialis – Higher sales force needed to compete with Pfizer’s effective sales force team of 30000 III. Recommendation:I suggest that Cialis should adopt the â€Å"beat† marketing strategy focusing on its high duration i. e. 36 hours to make it a differentiated product in the market. On conducting the need and performance analysis of key buying factors, the aforementioned strategy best suits for the product introduction. While there are drawbacks to this decision such as Viagra’s already developed brand reputation and fact that Cialis is not safe with nitrates, I believe that Cialis can successfully overcome these issues through its competitive pricing which can be similar to that of Viagra’s i. . $10 so that target customers can get more benefits (such as choosing the right moment for sexual intercourse) at the same price. Cialis should spend significant amount on initial p romotion of its new product through TV advertisement featuring famous personality (actor, politician, sportsmen), radio, social media and word of mouth. It also needs a high sales force (to compete with Pfizer’s effective sales force team of 30000) who can pitch the product initially in US and Europe where there is strong target market base and later on extend its focus on other countries.